Paid Media Management for Small Businesses

Stop burning ad budget. Start running paid media that actually brings in leads.

Most small businesses waste thousands on ads before realizing the targeting was wrong, the creative was off, and no one was watching the numbers. We fix all three.

Audit my ad spend

Takes 30 seconds. We will follow up within 1 business day.


No pitch. No obligation. We do not share your info. Ever.

Multi-location Regional Retail Business
Record Sales Two Years in a Row
+156% Increase in Conversions YoY
+357% Increase in Foot Traffic

What our paid media management actually includes

Not just launching campaigns and crossing our fingers. Full-service paid media built to produce measurable returns.

Strategy

Paid media audit and strategy build

Before we spend a dollar we audit what is working, what is not, and what your competitors are doing. Then we build a strategy around your buyers, your budget, and your goals.

Search

Google Ads and Pay-Per-Click

We build and manage search campaigns that put you in front of buyers at the exact moment they are looking for what you sell. Tighter targeting, better keywords, lower cost per lead.

Social

Meta, LinkedIn and paid social

Audience-first paid social campaigns built around the people most likely to buy from you. We handle creative, targeting, testing, and optimization so you are not flying blind.

Programmatic

Display, retargeting and geofencing

Stay in front of warm audiences across the web. Retargeting visitors who did not convert, geofencing competitors, display campaigns that build awareness where your buyers spend time.

Creative

Ad creative and copy

Ads are only as good as what they say and how they look. We write the copy, build the creative, and test variations until we find what your audience responds to.

Reporting

Conversion tracking and reporting

Full conversion tracking setup so you know exactly what each dollar produced. Monthly reporting in plain English. No mystery metrics, no hiding behind impressions and clicks.

If any of this sounds familiar, we need to talk.

These are the paid media problems we fix most often for small businesses. Every single one is solvable.

I ran Google Ads and burned through my budget with nothing to show.

Bad keyword targeting, weak ad copy, and no conversion tracking will do that every time. The platform is not the problem. The setup is. We audit what went wrong and build campaigns that actually produce leads.

My agency set up my ads and never touched them again.

Set-it-and-forget-it is how agencies maximize margin at your expense. Paid media requires constant testing, bidding adjustments, and creative refreshes. We are in your campaigns every week, not every quarter.

I am getting clicks but none of them are turning into leads.

Clicks without conversions is a landing page problem, not an ad problem. We look at the full funnel from click to form fill and fix every point where people are dropping off.

I have no idea if my ads are actually working.

If you cannot trace a lead back to the ad that produced it, you are flying blind. We set up proper conversion tracking before we launch anything so every dollar is accounted for.

My cost per lead keeps going up and I do not know why.

Rising CPL is usually a sign of ad fatigue, increasing competition, or audiences that have been over-targeted. We diagnose the cause and fix it before it drains the budget further.

I tried Facebook Ads and they did not work for my business.

Most failed Meta campaigns share two problems: wrong audience targeting and creative that does not stop the scroll. The platform works. The execution was the issue. We have driven results for B2B, retail, service businesses, and more.

How our paid media process works

No guesswork, no black boxes. Here is exactly what happens when you work with us on paid media.

1
Free paid media audit

We dig into your current or past campaigns, identify what went wrong, and map out where the budget is leaking. If you have never run ads before we benchmark your market and competitors so we know exactly what we are walking into.

2
Strategy and channel selection

Not every business needs Google Ads. Not every business needs Meta. We pick the channels that match your buyers and your budget, then build a strategy with clear goals, target CPL, and expected timelines before we spend a dollar.

3
Campaign build and creative

We build every campaign from scratch. Ad structure, targeting, keyword lists, negative keywords, creative, copy, and landing page alignment. Everything set up to track conversions properly from day one.

4
Launch and early optimization

We launch conservatively, watch the data closely, and make adjustments fast. The first two to four weeks are critical. We are checking performance daily and refining before we scale spend.

5
Ongoing optimization and reporting

Weekly bid management, creative testing, audience refinement, and landing page improvements. Monthly reporting in plain English covering what we spent, what it produced, and what we are doing next.

Paid media questions we get asked a lot

How much should a small business spend on ads? +
It depends on your market, your goals, and what you can afford to spend per lead. We do not have a minimum. Every engagement starts with an audit so we can tell you what budget makes sense for your specific situation before you commit to anything.
How quickly will I see results from paid ads? +
Paid media is the fastest channel. You can have campaigns live within days and see leads within weeks. The first month is typically a learning period where we gather data and optimize. Results improve significantly in months two and three.
Should I run Google Ads or Facebook Ads? +
Google Ads targets buyers who are actively searching. Meta Ads target buyers based on who they are and what they care about. Most businesses benefit from both but the right mix depends on your industry and buyer behavior. We help you figure that out before you spend anything.
What is included in your paid media management fee? +
Strategy, campaign builds, creative, ongoing optimization, weekly bid management, conversion tracking, and monthly reporting. The ad spend itself goes directly to the platform. We manage everything else.
Do you require a long-term contract for paid media? +
No. Month-to-month, always. We do recommend giving paid media at least 90 days to optimize fully, and we will tell you that upfront. But we do not lock you into anything. The results keep you here, not a contract.
Can you take over campaigns that are already running? +
Yes. We do account takeovers regularly. We audit what is there, fix what is broken, and transition management without disrupting performance. We will tell you honestly what we find, even if it is uncomfortable.

Spending on ads but not seeing the return?

Let us take a look at what is going on. Free audit, straight assessment, no pitch.

Get Started

No obligation. We will follow up within 1 business day.