Website Design for Small Businesses

A website that actually generates leads. Not just one that looks good.

Most small business websites are digital brochures. They look fine, they load fine, and they produce almost nothing. We build sites engineered from the ground up to turn visitors into leads.

See what your site is missing

Takes 30 seconds. We will follow up within 1 business day.


No pitch. No obligation. We do not share your info. Ever.

KRFt Marketing Services has completely transformed our online presence, and the results speak for themselves. From the moment the Wisconsin Veterans Chamber of Commerce started working with them, our website became more polished, user-friendly, and genuinely enjoyable for our customers to navigate.
WV
Wisconsin Veterans Chamber of Commerce
WVCC

What goes into a website built to generate leads

Design is the last thing we think about. Conversion strategy, messaging, and buyer flow come first. The design serves those, not the other way around.

Strategy

Conversion strategy and buyer mapping

Before a single page is designed we map your buyers, their questions, and the path from first visit to form fill. Every page has a job. Every CTA has a purpose. Nothing is decorative.

Messaging

Copy and messaging that converts

Most website copy is written for the business owner, not the buyer. We write for the person who lands on your site with a problem they need solved. Clear, direct, and built to move people to act.

Design

Professional design that builds trust

Buyers judge credibility in seconds. A site that looks amateur loses the sale before you know there was one. We design sites that instantly signal you are the real deal.

SEO

Built for search from day one

Every page is structured to rank. Clean code, proper heading hierarchy, fast load times, schema markup, and on-page SEO baked in before launch. Not bolted on after the fact.

Performance

Speed and mobile optimization

Over half your visitors are on mobile. A slow or broken mobile experience kills conversions before your copy gets a chance. We optimize for every device and every connection speed.

Tracking

Analytics and conversion tracking

You cannot improve what you cannot measure. We set up GA4, conversion events, and call tracking so you know exactly how many leads your site is producing and where they are coming from.

If any of this sounds familiar, we need to talk.

These are the website problems we hear most often from small business owners. Every single one is fixable.

My nephew built my site and it looks it.

There is no shame in it. Most small business websites start that way. The problem is when it stays that way. A site that does not convert is costing you leads every single day it is live.

I paid a lot for my site and it still does not generate leads.

A pretty website and a converting website are two different things. Most web designers build for aesthetics. We build for leads. If your site looks great but does not produce, the strategy was wrong from the start.

My site is impossible to update without calling a developer.

You should own your website, not be held hostage by it. We build on WordPress with clean, editable layouts so you can make basic updates yourself without touching code or writing a check every time.

My site is slow and I do not know how to fix it.

Site speed is not just a user experience issue. It directly affects your Google rankings and your conversion rate. Every second of load time costs you visitors. We diagnose and fix the root causes, not just the symptoms.

People visit my site but no one fills out the form.

That is a conversion problem, not a traffic problem. It usually comes down to unclear messaging, weak CTAs, or too much friction in the form itself. We audit and fix every point where visitors are dropping off.

My site does not show up on Google for anything relevant.

SEO has to be built into a site from the ground up. If it was not there at launch, the site is working against you in search. We build every site with a foundation that Google can actually read and rank.

How our web design process works

No guesswork, no black boxes. Here is exactly what happens when you work with us on your website.

1
Free website audit

We start by reviewing your current site. Conversion issues, SEO gaps, speed problems, and messaging clarity. You get a clear picture of what is broken and what it would take to fix it before any money changes hands.

2
Strategy and sitemap

We map your buyers, define the purpose of every page, and plan the conversion paths before we open a design tool. The sitemap and messaging strategy are approved before any design work begins.

3
Design and copy

We design and write simultaneously. Copy drives the layout, not the other way around. You review and approve before anything is built in code. No surprise reveals at the end of the project.

4
Build, test and optimize

WordPress is home base, but we’re comfortable across other platforms like Shopify. Whatever we build, it’s clean code that’s been properly tested for speed, mobile, forms, and tracking before anything goes live. No cutting corners on launch readiness.

5
Launch and post-launch support

We handle the launch and stay close for the first 30 days. Analytics are reviewed, conversion tracking is confirmed, and any early issues are fixed fast. You are not left on your own the moment it goes live.

Website questions we get asked a lot

How much does a small business website cost? +
It depends on the scope, the number of pages, and how much custom functionality you need. We do not do cookie-cutter pricing. Every project starts with an audit and a conversation so we can scope it accurately. What we can tell you is that the cost of a site that does not convert is always higher than the cost of one built right. (Shhh: But we are much lower than the other guys…)
How long does a website redesign take? +
A typical small business website redesign takes 6 to 10 weeks from strategy kickoff to launch. Larger sites or projects with complex functionality take longer. We set a realistic timeline upfront and stick to it. Delays almost always come from the approval process, not the build.
Will I be able to update my site myself after launch? +
Yes. We build on WordPress with layouts you can edit without touching code. We include a walkthrough after launch so you know how to make basic updates on your own. You own your site and we want you to be able to use it.
Do you redesign existing sites or only build new ones? +
Both. We do full redesigns, targeted page rebuilds, and conversion rate optimization on existing sites. Sometimes the right answer is a full rebuild. Sometimes it is fixing the five pages that matter most. The audit tells us which one applies to your situation.
Will my new site rank on Google? +
Every site we build includes on-page SEO as a baseline. Technical structure, page speed, schema markup, and proper heading hierarchy are all baked in. Ranking for competitive keywords requires ongoing SEO work beyond the build, which we offer as a separate service. But your site will not be invisible out of the gate.
What platform do you build on? +
WordPress. It is the most widely used CMS in the world for good reason. It is flexible, scalable, and gives you full ownership of your site. You are never locked into a proprietary platform that holds your content hostage if you ever want to make a change.

Your website should be your best salesperson. Is it?

Find out exactly what your site is missing and what it would take to turn it into a lead generation machine. No pitch. No obligation.

Get Started

No obligation. We will follow up within 1 business day.