by cuyler@krftmarketing.com | Sep 22, 2026 | Uncategorized
Running more campaigns does not make your marketing smarter. Neither does adding another dashboard, pulling another report, or sitting through another meeting where someone announces that impressions are up 37% like revenue is supposed to magically follow. Better...
by cuyler@krftmarketing.com | May 18, 2026 | Uncategorized
For years, marketers built performance campaigns on a foundation of third-party cookies. Track user behavior. Retarget visitors. Build lookalike audiences. Optimize conversions. Repeat. That era is ending. Privacy regulations are tightening. Browsers are killing off...
by cuyler@krftmarketing.com | May 12, 2026 | Uncategorized
You know what’s more common than a bad marketing agency? An agency that plays dress-up as a good one. They show up in a tailored pitch deck, full of buzzwords like “synergy” and “data-driven growth,” with a slick account rep who laughs at...
